Sectors
Human Resources & Talent
Companies must adapt their strategies for recruiting, retaining and developing talent to meet the requirements of each market, taking into account variations in labor practices, labor legislation, and workers' professional and personal expectations.
Innovation in recruitment, training and retention strategies requires a global mindset that fosters collaboration between companies and academic institutions in different countries.
Advertising & Ad-Tech
Advertising agencies and marketing firms seek to expand and collaborate with other companies, advertisers and media outlets around the world. Companies must adapt their advertising and marketing strategies to meet the specific requirements of each market, taking into account variations in potential target habits, cultural preferences, advertising regulations and preferred communication channels. Liaising and collaborating with other entities such as local agencies, media production companies, influencers and digital platforms are essential to establish an effective presence in foreign markets and to ensure the local relevance of advertising campaigns.
Education & Ed-Tech
B2B business development in the world of education is a constantly evolving field that offers significant opportunities for collaboration and innovation. Education companies need to tailor their services and products to each specific market need, taking into account variations in educational systems, pedagogical preferences, socio-economic challenges, and student and faculty expectations. Liaising with local academic institutions, governments and educational technology providers are key strategic skills for market differentiation.
Health & Wellbeing
As companies seek to expand their business operations, it is essential to understand the cultural, regulatory and market differences in each country. Business strategies must be tailored to meet the specific needs of each market, taking into account variations in clinical practice, quality standards, regulatory requirements and the preferences of potential target.
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